Market Analytics

Market Analytics turns the rich data within oncology registries—containing more than 300 data elements per patient—into a strategic advantage. Registry data that’s often used only for compliance is converted into a real-time source of insight into patient movement, treatment patterns, and market position. 

Market Analytics uses the oncology registry data from the standardized collection process performed by the Oncology Data Specialist as part of oncology registry operations. Market share information is derived from your state’s publicly reported cases. To ensure that your data is of the highest quality from start to finish, our team of clinical data experts performs a series of quality checks on your data to achieve a data element match that exceeds the industry standard. We dedicate over 6,000 hours a year to completing quality touches across our oncology partners.

Market Analytics transforms your oncology registry data into actionable insights through customizable dashboards and reports that support strategic planning. Other tools often require manual queries, rely on outdated or incomplete data sources such as claims or billing records, or deliver results in spreadsheets. By contrast, Market Analytics draws directly from your oncology registry data—the most accurate source of truth in oncology—and presents strategic insights in user-friendly dashboards that update every two hours.  

Market Analytics provides detailed insight into three key areas:  

• Migration: Where your patients are coming from and where they are going  

• Trends: How your patient volumes and treatments are evolving over time  

• Market Share: How your facility compares to others in your state or region  

Our data dashboards refresh every two hours, enabling you to capture real-time insights from your registry data. While registry data traditionally has a six-month lag in terms of complete cases, we pull data on a recurring basis, ensuring that any data points for cases the Oncology Data Specialist has begun to abstract will appear in Market Analytics within two hours. 

Yes. Market Analytics is a cloud-based tool that integrates seamlessly with your existing hospital systems to automate data exchange and streamline workflows. Because it’s fully managed by Q-Centrix, implementation requires no additional IT time or effort. Market Analytics is designed to complement—not replace—your current EMR, data warehouse, or analytics tools by providing specialized insights drawn directly from your oncology registry data.

Q-Centrix protects patient data through a comprehensive security program that is SOC 2 + HITRUST compliant. This compliance ensures that we meet the industry’s highest standards for data protection, privacy, and risk management. Our approach includes complying with HIPAA and HITECH laws, following data protection best practices (such as data encryption and two-factor authentication), conducting regular system vulnerability scans, and maintaining a full security incident response plan to ensure patient information remains secure at every stage. 

We aim to make implementation as smooth as possible. We provide our partners with guided onboarding and a series of learning modules—including videos, in-app tours, and user guides—to help your teams quickly learn how to use our dashboards. Each partner is also paired with a Partner Success Advisor, who provides ongoing guidance, reviews your data with your team, and helps you identify opportunities for process improvement and strategic growth. This combination of self-paced learning and personalized support ensures your team can confidently use Market Analytics to its full potential. 

Market Analytics provides a detailed picture of your oncology program’s market position, patient migration activity, and population trends, helping you identify targeted growth opportunities. For example, as one case study shares, Market Analytics helped a health system identify and address its primary cause of patient leakage, create targeted benchmarks, and optimize its oncology offerings.